Do you dream of stepping off the corporate treadmill? Do the politics and greed of corporate life leave you cold? It doesn't have to be like that. Authentic Business shows that business can be positive, fun and meaningful as well as profitable.
Published in January 2005 Neil's new book "Authentic Business - how to create and run your perfect business" is a manual for corporate refugees and a handbook for ethical entrepreneurs. For a signed copy direct from the author click below.
Using inspiring examples from those who have made the leap, Authentic Business takes you, step by step, through the why?' and how?' of starting a business that comes naturally to you and respects others. It picks up where Authentic left off, this time applying the principles of sustainable behaviour to business:
*A purpose beyond profit
*A purpose that is profoundly held
*A purpose that is socially and/or environmentally positive
*Integrity between communication and action
*Respect for others
*Sensibility to exploitation of resources and customers
*A distinct and unique business personality.
Businesses that understand these principles, like innocent, Yeo Valley, Howies and Doves Farm, are thriving. Authentic Business shows why everyone should support them and how to turn your business idea or your organization along the same path.
"What would it be like to work in a business where everyone felt profoundly motivated?
"Where decision-making was a joy and always seemed to work out for the best?
"Where there was little need to manage because everyone was clear in their task and got on with it?
"Where customers, suppliers and staff all cared for the business and wanted to see it flourish?
These businesses do exist.
They are called authentic businesses.
Authentic Business is available from Amazon.co.uk and all major book shops. Signed copies will be available directly from this site shortly.