The publishing model that Authentic Business uses was devised by its founder, Neil Crofts, and might be described as the "easyJet" of publishing. Authentic Business asks its customers to do most of the work and rewards them handsomely for it.
This is publishing without the overheads. No journalists, no ad sales people, no distribution, no big offices or infrastructure. As a result costs to customers are eliminated without loss of value.
Advertisers (writing members), pay nothing and create most of the content themselves, in the form of inspiring articles. Writing members benefit from promotion of their ideas and businesses to an audience of like-minded people.
This works because authentic businesses are run with passion and people are inspiring when talking about their passion.
Authentic Business has an editorial interest team to ensure articles are inspiring, not sales pitches. Freelance journalists among the membership can help members write, if necessary.
Readers benefit from inspiring articles written by people doing it rather than by journalists. And from connection to suppliers and partners they can evaluate by understanding what they really believe in.
All members can benefit from the success of Authentic Business.
· Authentic Business includes a directory of services, helping members buy and sell services to each other.
· The more readers the more connections that can be made
· The more inspiring articles there are more inspiring it will be
The founder has worked with this medium of promotion for some time having devised and developed inspiring newsletter e-mailings both for Razorfish and Ideas Unlimited. Touch at Razorfish was a promotional mainstay for over 3 years and contributed to the huge growth of the company. Regular inspiring e-mailings from Ideas Unlimited contribute to client relations and are often passed on to whole teams for example at Glasgow Airport and the National Trust.
To create a meduim that connects to traditionally opposed concepts.
The world of business sees itself somehow apart from humanity. The world of business borrows from the underlying Newtonian rationalist, dualistic approach of our society which sees mind and spirit as two separate things.
This view has served our society well for 500 years. Now things are becoming more complex and we are capable of doing real harm to our environment. In this new context the dualistic approach is beginning to do us more harm than good and the alternative is gaining ground.
The alternative is a more holistic approach, which takes Gaian theory as the new paradigm. In this approach we recognize that we are all part of the same living system and that everything is interconnected. It is impossible to separate mind and spirit it is equally impossible to separate the health of a person from the health of their society, their company or their planet.
Authentic Business is about breaking down the barriers between the human, emotional and spiritual with the rational, logical world of business.
It is, in a sense, about everyone having everything, all of the time.
Authentic Business is about:
Providing support for people to live their dreams through their work..
Authentic Business is for those in jobs where they feel frustrated by the by the lack of self expression or who have set up or are in a small business (maybe in response to the same frustrations).
Authentic Business is a communication community that informs, as it connects, as it inspires.
Many people live their dreams – actors, artists and sports people for example.
Business people often feel that dreams are for later after the money has been earned – often, for whatever reason, later never actually arrives.
Authentic Business provides the inspiration and the contacts to help you live your dream now. By helping you change your company, change your job or by promoting your dream business that you are in or starting up.
Authentic Business is about everybody standing in the centre of their magic, being all that they can be. By discovering and living our own unique brilliance we can be happier and make a more positive contribution to our family, our community, our society, our environment and ourselves.
Authentic Business is an online newsletter about business with purpose as well as profit written by those who are doing it for others who are doing it and those who would like to be.
Offer: Publish and promote your own business with Authentic Business. Click on the link "publish your article" and follow the instructions.
contact
Neil Crofts, founder of Authentic Business – neil@authenticbusiness.co.uk - 07775 658534