Articles Directory

Seb Ross - Client Relations Director at ethical communications design supremos - Ethical Media gets passionate and challenging about the role and responsibilities of communications agencies.

Communication is pivotal to life. Perhaps communication could even form part of a definition of life, because things that do not communicate do not live either.

In our "developed" society the methods, tools and techniques of communication have developed too. We now have an astonishing array of specialised communication, which support our way of life.

Sadly the biggest users of communication are also often the biggest abusers of communication. Governments and big business have sponsored the development of communications thinking through the employment of advertising, PR and other communications agencies. These agencies have developed techniques for helping their paymasters conceal or invert the unacceptable to persuade us the buying and voting public to accept and even support things that poison us and disempower us.

Following dotcom boom and bust Mike, formerly MD of Razorfish in the UK, explores where digital goes next and its relationship with other media.

For many years marketers were in control and advertised their products and services in order to sell as much as possible of what they produced. However, there has been a seismic shift in recent years and it is now the consumer that calls the shots.